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Values-Based Appeals

Fundraising appeals are more than just requests for support – they are an opportunity to communicate values, resonate with donors, and drive change. Values-Based Appeals is designed to help you craft an appeal that gets results and amplifies the power of the community you show up for every day. This process and our proven tools make the work lighter (yes, that does mean you can use AI, and we’ll show you how!) so you have more space for ease and joy in your work to move money to mission.  


What you get:

Pre-Written Templates 

We've done most of the writing for you in four templates ready for your unique touch. Receive 2 mail templates and 2 email templates via email as soon as you sign up. After you finalize your copy SVA will provide expert feedback to help you raise more money from current, past and not-yet donors.

Step-by-Step Guide 

Our model is based on the tested ask timeline Sarah and Laura have perfected in five decades of fundraising. It's made to bring in more gifts based on the way people actually think and behave. You get the timeline and logistical guide for every step from the draft to the printer to the donor! It's yours to keep and follow for years to come.

Emailed Support

Get all of our best tips and shortcuts to demystify the appeal writing process. We'll cover the differences in mailed and email language, if you really need to know what a SYBNT is, and teach you how to center your mission on Give Days. No matter when you sign up, get access to all our tried-and-true tips.

Virtual Drop-in Office Hours

Fast track your appeal production and get specialized coaching (including how to use AI!) at our Values-Based Appeals office hours. We can dive deep into your segments or brainstorm story angles. Join as many as you like alone or with your team.

"Sarah and Laura's Values-Based Appeals cohort was the right thing for me at the right time. I was helped by concrete tools--timelines, templates, checklists, and more--that guided me through the process. I can't recommend Values-Based Appeals enough!” - Javen Swanson, ISAIAH

Image by Sixteen Miles Out

Your Investment

Small price, big results.

We want as many of you as possible to find joy and ease and move more money to mission with your appeals.  So, we’re keeping the cost for Values-Based Appeals low.


Values Based Appeals Price: $297

BIPOC-led organizations $178*

*We offer an optional 40% discount on our fees for organizations that are led by and in service to Black, Indigenous, and/or other people of color in recognition of the fact that these organizations have long been and continue to be underfunded relative to white-dominant-cultured organizations.

To qualify for this discount, your organization must:

  • Have an Executive Director and/or CEO who is Black, Indigenous, or person of color and

  • Have a board and/or staff that are at least 51% Black, Indigenous, or people of color and

  • Serve primarily Black, Indigenous, and/or people of color.

Why Choose Values-Based Appeals?

Authentic Messaging: Craft appeals that genuinely resonate with your mission and values.

Strategic Guidance: Get access to SVA's proven four-part mail and email appeal model and corresponding timeline template to bring in more money earlier this quarter.

Expert Insights: Leverage the cumulative wisdom of the SVA team to refine your messaging.

Collaborative Approach: Participate in office hours, gaining insights not just from our experts but also from peers with similar goals. In our years of experience, we've learned that our work is an ecosystem, not a competition, and we help each other thrive. 

Cost-Effective Solution: For a competitive price, benefit from a comprehensive package that elevates your appeal strategy.

Hands-On Support: From inspiration to execution, we’re with you at every step, ensuring your fundraising appeal is optimized for success.

Kickstart Your Creativity: A pre-written appeal template, infused with values-based touchpoints, serves as a launchpad for your creative process.

Leverage AI: We'll show you how AI can help you write segmented mailed and emailed appeals based on your Values-Based draft.

Who is Values-Based Appeals For?

Anyone can benefit, especially people who:

Are looking for ways to center community and live their values in their fundraising.

Want to raise more money and have lots of competing priorities.

Image by Juan Encalada

Are new to fundraising appeals and want to do them well and boost their learning. 

Love to follow a good checklist and have a template to start from.

Join the Waitlist for Values-Based Appeals

You're on the waitlist

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