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Values-Based Comprehensive Campaigns

Whether you’re investing in a new facility, financing organizational growth, launching a strategic plan, meeting operational needs, or any combination of these things, a comprehensive campaign strategy will take your fundraising to the next level.

 

Comprehensive campaigns:

  • Raise more money!

  • Build individual giving programs.

  • Establish a new normal for annual contribution levels after your campaign.

  • Deepen relationships with your community.

  • Build fundraising capacity for long-term sustainability.

 

We’re comprehensive campaign experts, ready to walk with you through feasibility, campaign strategy and planning, and implementation.

Community-Centered Feasibility Studies

We design and conduct campaign feasibility studies with three goals in mind.

 

  1. Getting you the information you need to make decisions about whether to proceed with a campaign, the size of a campaign, and your campaign strategy.

  2. Centering your community – those that are most impacted by your organization’s work – in the campaign goals and strategy.

  3. Preparing supporters to give to your campaign.

 

Depending on your goals, our feasibility studies can include:

  • Development of a compelling case for the campaign

  • One-to-one interviews with individual donors, current and prospective grant makers, and other members of your community

  • Analysis of your donor-base

  • Research of prospective government funders and corporate and foundation grant makers

  • Ecosystem scan to identify factors that could impact your campaign

  • Guided assessment of your organization’s campaign readiness

Cost: $20,000-$120,000, depending on scale and scope of study

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Values-Based Comprehensive Campaign Planning

We’ll consolidate the feasibility findings, our experience with successful campaigns, and your staff and volunteer expertise to develop a values-aligned comprehensive campaign strategy and a plan that you can roll-out with confidence. We will tailor the strategy and plan to your campaign goals and organizational culture, with an eye to long-term capacity building and developing strong donor relationships for sustainable funding.

 

You get:

  • Campaign case statement

  • Strategies for:

    • Prioritizing and sequencing donor segments

    • Campaign leadership structure and roles

    • Cultivation, solicitation, and stewardship

    • Public appeals

    • Campaign communications

    • Campaign collateral

    • Campaign tracking and reporting systems

  • Campaign timeline and benchmarks, including grants calendar

  • Individualized plans for prospective leadership donors

  • Board/staff training (2, 2-hour sessions)

 

Cost: $40,000

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Values-Based Comprehensive Campaign Management

We’ll be with you through your whole campaign, providing just the level of support you want. We can project manage the whole campaign, coaching staff and volunteers as they connect with donors, creating campaign messages and collateral, developing tracking and reporting systems, and doing what it takes to make your campaign a success. Or we can be your on-call advisors who respond to questions and talk through strategy when you need a sounding board. Or we can land anywhere in between.

 

Cost: $3,000 - $12, 000 per month, often declining as your campaign progresses

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