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Values-Based Appeals

Fundraising appeals are more than just requests for support – they are an opportunity to communicate values, resonate with donors, and drive change. Values-Based Appeals is designed to help you craft an appeal that gets results and amplifies the power of the community you show up for every day. This process and our proven tools make the work lighter (yes, that does mean you can use AI, and we’ll show you how!) so you have more space for ease and joy in your work to move money to mission.  


What you get:

Our Proven
4-part Model

Our model is based on the tested ask timeline Sarah and Laura have perfected in five decades of fundraising. It's made to bring in more gifts based on the way people actually work. You get the timeline and logistical guide for every step from the draft to the printer to the donor!

Email & Mail Templates 

Inspire your content creation with our Values-Based Appeals templates for mail and email, all designed to grow your base and retain donors. After you create copy you like, we'll provide expert feedback to help you raise more money from current, past and not-yet donors.

Virtual Drop-in Office Hours

Fast track your appeal production and get specialized coaching (including how to use AI!) at our Values-Based Appeals office hours in September, October, and early November. We can dive deep into your segments or brainstorm story angles. Join as many as you like!

Emailed Support

 Get all of our best tips and shortcuts to demystify the appeal writing process. We'll cover the differences in mailed and email language, if you really need to know what a SYBNT is, and offer hot takes on Give Days. No matter when you sign up, get access to all our tried-and-true advice.

What You Get
Image by Sixteen Miles Out

Your Investment

Small price, big results.

We want as many of you as possible to find joy and ease and move more money to mission with your appeals.  So, we'll say it plain: we’re keeping the cost for Values-Based Appeals low.


Values Based Appeals Price: $297

BIPOC-led organizations $178*

*We offer an optional 40% discount on our fees for organizations that are led by and in service to Black, Indigenous, and/or other people of color in recognition of the fact that these organizations have long been and continue to be underfunded relative to white-dominant-cultured organizations.

To qualify for this discount, your organization must:

  • Have an Executive Director and/or CEO who is Black, Indigenous, or person of color and

  • Have a board and/or staff that are at least 51% Black, Indigenous, or people of color and

  • Serve primarily Black, Indigenous, and/or people of color.

Why Choose Values-Based Appeals?

Authentic Messaging: Craft appeals that genuinely resonate with your mission and values.

Strategic Guidance: Get access to SVA's proven four-part mail and email appeal model and corresponding timeline template to bring in more money earlier this fall.

Expert Insights: Leverage the cumulative wisdom of the SVA team to refine your messaging.

Collaborative Approach: Participate in office hours, gaining insights not just from our experts but also from peers with similar goals (it’s an ecosystem, ya’ll!).

Cost-Effective Solution: For a competitive price, benefit from a comprehensive package that elevates your appeal strategy.

Hands-On Support: From inspiration to execution, we’re with you at every step, ensuring your fundraising appeal is optimized for success.

Kickstart Your Creativity: A pre-written appeal template, infused with values-based touchpoints, serves as a launchpad for your creative process.

Leverage AI: We'll show you how AI can help you write segmented mailed and emailed appeals based on your solid Values-Based draft.

Who is Values-Based Appeals For?

Anyone can benefit, especially people who:

Want to raise more money and have lots of competing priorities.

Love to follow a good checklist!

Image by Juan Encalada

Are learning how to write fundraising appeals.

Are looking for ways to center community and live their values in their fundraising.

Register for Values-Based Appeals

Select your price:

You're in! Check your inbox for your Values-Based Appeals materials.

Registration closes on October 20, 2023.

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