
VBMG Practice Lab
Keep going. Stay accountable. Practice values-based major giving in real time.
You finished Values-Based Major Giving Academy.
Now comes the real part.
Qualifying donors and building a portfolio.
Talking with donors and asking money questions.
Honing your message.
Asking for gifts.
Sticking with it.
Over the last few years, we kept hearing the same thing from VBMG graduates:
“Help us keep going.”
So, we built the VBMG Practice Lab
The Practice Lab is a 12-month workshop and support space for VBMG graduates who want ongoing connection, accountability, strategy support, and real-time problem solving as they practice values-based major giving in their actual work.
It’s a place to:
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workshop donor situations and asks
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troubleshoot sticky moments
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think through messaging challenges
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process fundraising feelings
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stay accountable to the work
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practice alongside other people trying to do fundraising differently
All in community with other VBMG fundraisers.
You won’t just have access to Sarah and Laura. You’ll be learning alongside other people actively trying to practice values-based major giving in real organizations with real constraints.

What it looks like
Monthly Practice Lab Sessions
Flexible workshop-style gatherings where we’ll:
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problem solve
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craft donor messages
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prepare for asks
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talk about fundraising feelings
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answer questions
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cheer each other on
Ongoing Access + Support
Managed WhatsApp group with VBMG graduates from current and recent cohorts where you can ask questions, share successes, and learn from each other
Pricing
The Practice Lab is pay-what-you-can: $20–$250/month
Organizations have wildly different levels of capacity right now. We want graduates who are committed to practicing values-based major giving to be able to participate at a level that feels sustainable.
Who it’s for
VBMG Practice Lab is open only to graduates of Values-Based Major Giving Academy.
Questions?
Send us an email at sva@staigervitelli.com
Or schedule time to talk with us here.

