Sarah Staiger

Ritual is something that helps us move through the moment we’re in. Right now, we’re returning to a ritual we’ve learned from colleagues across the sector: shifting into receiving.

Ending with a question shifts the whole dynamic. It signals respect, clarity, and partnership. And it almost always increases response rates because you’re tapping into a natural human instinct: answer the question in front of you.

We’ve all heard it takes at least seven touches before someone truly hears your message. In over 50 years of collective fundraising experience, we’ve seen it play out again and again: people need a lot of reminders to act on their intention to give.